When Apple Changes Its Retail Store Displays, Everyone Pays Attention – Here’s Why

When Apple launches new products, it goes through a veritable litany of protocols, including one that involves preparing its store front displays to better advertise the new product. Now, it seems the iPhone manufacturer is planning a synchronized store display change on November 11. Mark Gurman: Apple retail stores are preparing for an "overnight" on the evening of November 11 The legendary tipster, Mark Gurman, is out with another scoop today, disclosing that Apple employees are preparing for an "overnight" on November 11, when those employees will implement designated changes to their stores' displays after the closing. Apple typically follows […]

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