Nokia Selling Tens of Thousands of Dumbphones as Trend Lead by Gen Z Continues

We are living in an age of distractions as social media and media consumption has become part of our daily active routine. Additionally, smartphones keep on getting faster and more feature-rich and it is becoming impossible to live without them. Seemingly, dumbphones are now getting all the hype from Gen Z as less distracting handheld devices. Scroll down to read more details on the new dumbphone trend.

Dumbphone trend on the rise, Gen Z users skipping flagships for cheaper options

If you are unfamiliar, Gen Z is described as people who were born in the mid to late 90s till 2010. What this means is that users who fall under the bracket are between 10 to 28 years old. The users are buying dumbphones due to their lack of support for apps to be precise. The tech comes in handy when users are socializing and want to be less bothered by irrelevant app notifications from social media apps or any other app they have installed. The dumbphone trend was reported by WSJ with Gen Z users at the forefront.

The sole purpose of the dumbphones is basic communication through phone calls or WhatsApp if the device supports it. Other than this, the devices are distraction-less and to the point. Take note that not all Gen Zers are getting their hands on dumbphones but only a few of them. Others are buying $1,000 flagships like the iPhone and Galaxy Z Flip phones. Additionally, the purpose of owning a device might vary as well.

Those who do not need a smartphone or have no reason to buy it would get a dumbphone. On the other hand, some users are considering a dumbphone as a second device that they can choose to rock according to the occasion or situation. In my case, I use the Palm phone when heading out as I do not require access to a lot of apps and services. Yes, the battery life is not great but it gets the job done.

Nokia is selling tens of thousands of phones each month in the United States, potentially as part of the dumbphone trend. The chief marketing of HMD Global states that sales are increasing across demographics and that it is "not a small trend." However, it is also worth mentioning that some users rely a lot on their smartphones, especially when it comes to work or business. Henceforth, we can not completely rule out smartphones as being the key element of distractions.

This is all for now, folks. Have you ever used a dumbphone? Let us know your thoughts in the comments.

Written by Ali Salman