Dell Faces Pricing & Distribution Struggles With Its MacBook Neo Competitor, The XPS 13; Base Model In South Korea Going For $1,400, Double The U.S. MSRP

The pairing of the XPS 13 and Intel’s Wildcat Lake enabled Dell to introduce an affordable MacBook Neo competitor, allowing the company to undercut Apple’s offering with a $699 notebook. At least, that’s what U.S. consumers have to pay. Unfortunately, the same treatment isn’t available for South Korean consumers, who have to pay more than double, and that too for the base model. This indicates that Dell’s distribution simply doesn’t allow it to maintain similar prices across various regions, unlike Apple. The base Dell XPS 13 in South Korea is 71 percent more expensive than the MacBook Neo, ruining its attractive price-to-performance position […]

Read full article at https://wccftech.com/dell-xps-13-south-korea-price-double-us-msrp-macbook-neo/

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