UBS Thinks The Rumored Apple-Google AI Tie-Up Is Likely A Question Of When And Not If

Apple is no longer the uncontested behemoth of the 2010s, when its smartphones seemed like perpetual cash cows, especially when paired with a services ecosystem that excelled in locking in customers. Now, with the upcoming AI devices from the likes of OpenAI promising to do away with smartphones entirely, as agentic AI applications render the concept of smartphone apps obsolete, Apple is turning to its one-time arch rival, Google, for salvation. A few days back, reports emerged that Apple was internally testing its Siri smartphone assistant by powering it with Google's Gemini AI model. Specifically, Apple purportedly asked Google to […]

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